Category Blog

QR Codes vs. Short URLs: When to Use Which?

QR Codes vs. Short URLs: When to Use Which?

In today’s digital world, sharing links quickly and efficiently is more important than ever. Two popular tools that help with this are QR codes and short URLs. Both are great for simplifying long website links, but they serve different purposes…

Best Practices for Creating SEO-Friendly Short URLs

Best Practices for Creating SEO-Friendly Short URLs

When I first started managing digital marketing campaigns, I quickly discovered how unwieldy long URLs could sabotage an otherwise perfect strategy. Nothing ruins a clean social media post or professional email quite like a lengthy URL that wraps across multiple…